stitch count ÷ fabric count = size of design on fabric in inches

Example:

98 stitches ÷ 14 count = 7 inches

Widths and heights must be calculated separately.

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After the size of the design has been determined, you must add a margin for the fabric so as not to be stitching to the edge. 2 inch margins are standard but you may wish to add more.

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To add a 2 inch margin: 

design size + 4 inches = fabric size needed in inches

Example:

7 inches + 4 inches = 11 inches

Widths and heights must be calculated separately.